New York · Barcelona · Ibiza
Building brands and places people remember.
Strategy + Creativity + Storytelling
A career shaped by curiosity, people and places.
Over the last two decades, one question has followed me across industries, countries and cultures: How do brands, businesses and places create meaningful connections with people? It continues to shape the way I think, create and work.
Building brands, businesses and places people remember.
The most memorable brands are not always the biggest or the loudest.
They are the clearest.
They understand who they are, what they stand for and how they want people to feel.
My work combines strategy, creativity and storytelling to help businesses build that clarity and transform it into meaningful growth.
Ideas become meaningful when they create connection.
STRATEGIC POSITIONING
The strongest brands begin with clarity. Before marketing, content or growth, businesses need a clear understanding of what makes them different. My role is helping organizations uncover that difference and transform it into a strategy people can understand, remember and trust.
CREATIVE DIRECTION
Creativity is not decoration. It is how ideas become tangible. Through content, storytelling, design direction and communication, I help brands express themselves in ways that feel authentic, distinctive and memorable.
Hospitality, Culture & Storytelling
Some of the most meaningful work happens around tables, bars, restaurants and hospitality projects. Places where atmosphere, identity and human connection matter as much as the product itself. Through hospitality, I discovered that great brands are not only seen or heard — they are experienced.
Focus
The disciplines change.
The objective remains the same:
Helping businesses and places create stronger connections with the people they serve.
— Strategy
— Marketing
— Creativity
— Storytelling
— Hospitality
Zalo's Journey
Curiosity
UY
Inter Press Service
Learning the value of communication, information and global perspective.
Understanding People
UY
COCA-COLA, colgate, UNILEVER
Research, consumer insights and understanding how people connect with brands.
International Growth
US
GLOBECAST - FRANCE TELECOM
Technology, business development and international markets across Latin America and Spain.
Building Across Borders
UY, US, SP, MX, BR, CL, PY
INTERNATIONAL CONSULTANT
Helping companies expand, grow and operate across multiple countries and industries.
Creativity
US, SP
CHETADA
Independent strategy and creative consulting shaped by curiosity, experimentation and new perspectives.
Hospitality & Community
US, SP
The Lost Bartender
Hospitality, storytelling and culture brought together through an editorial and creative platform.
